Spitfire Volleyball
The Brief:
Spitfire Volleyball is a new and upcoming grassroots volleyball club looking to take flight and succeed in the local Kent League. Spitfire asked me to build a brand identity that looks professional and playful which builds a new narrative based on Kent's heritage. The team wanted to deliver eye-catching promotional materials and services across social media, website and print media.
The Process:
Spitfire's brand guidelines were created from the ground up. Starting with the name, then logo design, colour palette, typography, tone of voice, and brand story. This methodical creative process gave us a guiding base to work from and set out clear principles and instructions for the communication of the brand.
Once we developed the main visual narrative, we also constructed, developed and monitored a marketing strategy for the club.
